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Major marketing campaign to boost local business
Today, the Dungannon Herald is launching a major marketing campaign valued at over £19,000 to boost community awareness of the need to support our local businesses, towns and villages. Over the next 11 weeks we will heavily promote the #TogetherWeAreStronger message across our newspapers, web & social media platforms, e-newsletters and digital editions. We will back this up with positive editorial, photos and reader engagement. The more exposure the campaign receives the better the potential rewards for our communities.
Michael McGlade, editor of Dungannon Herald said the initiative will help bolster and support local firms during this prolonged period of uncertainty.
“Over the last seven months, we have seen the remarkable efforts and determination of our business owners here in Dungannon and right across south Tyrone,” he said.
“We have witnessed first-hand their flexibility and ingenuity in providing products and services in a safe environment and their resilience during these times of uncertainty has been a shining light and an inspiration to everyone.
“It is a pleasure and a privilege, therefore, to be introducing this campaign which will provide an important marketing message to the wider community free of charge. It’s something that we hope will be of real and tangible benefit to local businesses.
As a local business, the Dungannon Herald is passionate about our local communities. We have been and continue to be at the forefront of promoting local groups, businesses and campaigns. Since our launch in 2017 we have used our various print and social channels to champion our local traders and providers. Current times are challenging but we have engaged with our local business people, listened and acted; they have asked us to join with them again to get their message to you – their communities – to ensure we keep our local ‘independents’ open for business.
Many of our local independent retailers and service providers have been on the front line ensuring we have access to our essential everyday needs. It is these same local businesses which are now asking for your continued support as we face yet more uncertainty.
How we shop and get our everyday essentials has certainly changed in 2020, but it’s worth remembering that our local businesses are not only the places where we go to clothe and feed ourselves, where we get our health and well-being needs, where we go to ensure we keep moving forward in our daily lives. Our ‘independents’ are central to our communities – they employ our sons, our daughters, brothers and sisters and ensure that our local economies continue to prosper. Smaller businesses provide higher levels of service, advice and local knowledge.
Statistics have shown that 63p of every £1 spent with independent traders and service providers is circulated back into our local economy, ensuring continuous prosperity, employment and confidence. By using larger multi-national companies, that figure reduces to 5%, or 5p for every £1 spent*. To say that this year has been a challenge is perhaps too much of an understatement. Uncertainty in all walks of life, of mixed messages and false starts, our communities have risen to the challenge and come together to support friends and neighbours and to help maintain a level of normality. We truly believe we can make this work if we work together.
Look out for the #TogetherWeAreStronger message, share it on your social media, promote it to your customers, tell your friends, but ultimately remember every time you shop, aim to make it local.
Sean McIntosh, Dungannon Herald; Petra Conway, Newell Stores; Michael McGlade, Dungannon Herald and Kieran Magill, K Magill & Company
BUSINESSES - don't miss this opportunity to join our free trades & services directory, let us help you share what you are offering customers at present. Simply go to the 'get listed' section below.
If you would like to have your business promoted contact us via email@example.com
*Centre for Local Enterprise Strategies
Support our local businesses
Co. Tyrone businesses are a resilient lot and whilst further restrictions have forced many to close their doors to the public, those that can adapt their business models will once again rise to the challenge.
This page is a list of our local enterprises that are trading in whatever form they can; whether you are a hairdresser that now sells/delivers your hair-care products, a restaurant that offers meal kits allowing those at home to recreate your dishes or if you are still open to the public.
Everyone that has a Tyrone based business and trades locally is welcome.
To list your business simply go to the 'get listed' section below.
Address: 1A Irish Street Dungannon BT70 1DB
Telephone: 028 8772 7940
14th Avenue hosts a wide range of woman's and mens clothing brands which are current and on trend. We've been open 6 years in Dungannon. Customers can either go instore or online to our new website.
List your business for free!
We know times are challenging and now more than ever we all need to support each other and spend as much locally as we can. The Dungannon Herald are committed to boosting awareness of what is available within our county and what better way than spreading your message out to our digital audience of over 10,000 weekly web users.
Simply use the email below and list the business details outlined and what services you are offering at present. This is open to all Tyrone businesses, of any size, if you have a premises and trade locally then send us your details. Whether your business is open to walk-in customers or if you have had to close your doors but can still post out/deliver your products (skincare, hair care, food) - this space is for you. If we work together we can make it work.